As a local authority, Sefton Council has a legal responsibility to communicate information clearly and accurately. This includes sharing messages, changes and updates in a way that people can easily understand.
The Council communicates with a wide range of audiences, including residents, businesses, stakeholders and partner organisations. Because these audiences have different needs, it is important to adapt your writing style to suit each one.
When preparing any communication, think carefully about:
- who the audience is
- what the purpose of the communication is
- what action, if any, the reader needs to take
This will help you choose the right tone and structure for your message.
Always use plain English and avoid jargon, technical terms or unnecessary complexity. Clear language helps ensure that information is accessible to everyone, including people with disabilities.
For advice or guidance on writing style or tone, please contact the Corporate Communications and Engagement Team.