Our Wave Graphic
What it is
The wave graphic is a core visual element of the Sefton brand. It is derived directly from the main logo, creating a distinctive graphic device that remains clearly connected to the wider brand identity.
What it represents
The wave reflects Sefton as a place shaped by both natural rhythm and structured progress.
- The flowing curve references the coastline and the natural movement of the sea.
- The clean, consistent construction reflects planning, stability, and forward thinking.
- Together, these elements symbolise the connection between place, people, and progress across the borough.
The balance between organic curves and precise forms positions Sefton as a modern, connected coastal region with a strong sense of place and purpose.
Our Colour Palette
Overview
The Sefton colour palette is inspired by the borough’s natural environment and the energy of its communities. Each colour has a defined role and meaning, working together to balance calmness with vitality.
Colour meanings
-
Blue
Reflects the coastline and open skies. Conveys trust, stability, and openness. -
Green
Draws from parks, dunes, and landscapes. Represents sustainability, growth, and long‑term commitment. -
Red
Adds energy and pride. Symbolises people, culture, and the vibrancy of Sefton’s communities. -
Yellow
Introduces warmth and optimism. Evokes sunlight, opportunity, and a positive, forward‑looking outlook.
Together, the palette positions Sefton as a place that is grounded in its environment and driven by its people.
What is a Brand Identity?
- Typeface
- Writing style
- Colours
- Photography and video
- Layout and design of publications
Examples of our Brand Identity in use
Business cards
Posters in frames
Council vehicles
Website on laptop
